Matches in DBpedia 2014 for { ?s ?p AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention (Awareness): attract the attention of the customer. I – interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.. }
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- AIDA_(marketing) comment "AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention (Awareness): attract the attention of the customer. I – interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.".