Matches in DBpedia 2014 for { ?s ?p AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention (Awareness): attract the attention of the customer. I – interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A – action: lead customers towards taking action and/or purchasing.Using a system like this gives one a general understanding of how to target a market effectively. Moving from step to step, one loses some percent of prospects.AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness.. }
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- AIDA_(marketing) abstract "AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention (Awareness): attract the attention of the customer. I – interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A – action: lead customers towards taking action and/or purchasing.Using a system like this gives one a general understanding of how to target a market effectively. Moving from step to step, one loses some percent of prospects.AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness.".