Matches in DBpedia 2014 for { ?s ?p Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. Companies such as BearingPoint, HP, Kilroy Travels, Progress Software and Xerox are reported to be leading the way.. }
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- Account-based_marketing abstract "Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. Companies such as BearingPoint, HP, Kilroy Travels, Progress Software and Xerox are reported to be leading the way.".
- Account-based_marketing comment "Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. Companies such as BearingPoint, HP, Kilroy Travels, Progress Software and Xerox are reported to be leading the way.".