Matches in DBpedia 2014 for { ?s ?p Advertising adstock is a term coined by Simon Broadbent to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also known as 'advertising carry-over'. Adstock is an important component of marketing-mix models.Adstock is a model of how response to advertising builds and decays in consumer markets.Advertising tries to expand consumption in two ways; it both reminds and teaches.. }
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- Advertising_adstock comment "Advertising adstock is a term coined by Simon Broadbent to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also known as 'advertising carry-over'. Adstock is an important component of marketing-mix models.Adstock is a model of how response to advertising builds and decays in consumer markets.Advertising tries to expand consumption in two ways; it both reminds and teaches.".