Matches in DBpedia 2014 for { ?s ?p Apple Inc. has had many notable advertisements since the 1980s. The advertisements have maintained a style of contemporary art focusing on showing how the product is used rather than telling consumers about the product while also incorporating popular culture references. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular ad campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006-2009. While the advertisements have been mostly successful, they have also been met with controversy with artists and corporations. For instance, the "iPod People" campaign was criticized for copying a campaign from a shoe company called Lugz. Another instance was when photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV without his consent.. }
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- Apple_Inc._advertising abstract "Apple Inc. has had many notable advertisements since the 1980s. The advertisements have maintained a style of contemporary art focusing on showing how the product is used rather than telling consumers about the product while also incorporating popular culture references. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular ad campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006-2009. While the advertisements have been mostly successful, they have also been met with controversy with artists and corporations. For instance, the "iPod People" campaign was criticized for copying a campaign from a shoe company called Lugz. Another instance was when photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV without his consent.".