Matches in DBpedia 2014 for { ?s ?p Cupples & Leon was an American publishing company founded in 1902 by Victor I. Cupples (1864-1941) and Arthur T. Leon (1867-1943). They published juvenile fiction and children's books but are mainly remembered today as the major publisher of books collecting comic strips during the early decades of the 20th century.In Manhattan, the company was initially located in the Presbyterian building at 156 Fifth Avenue and, during the 1920s, at 449 Fourth Avenue.Victor Cupples had previously worked with the publisher Houghton Mifflin, and Arthur Leon had been with Laird & Lee Publishers. In 1902, Cupples and Leon ran the New York agency for the George W. Ogilvie Company and other Chicago firms. They also were the advertising managers for Jamieson-Higgins' Four O'Clock magazine. The duo saw that Grosset & Dunlap and A. L. Burt (New York), Donohue (Chicago) and Altemus (Philadelphia) were selling juveniles at varying prices from $1.25 to 25 cents. After talks with Edward Stratemeyer, the two men published a juvenile that sold for 50 cents but appeared to be worth more. Cupples & Leon published the American editions of the UK children's weekly story paper Chatterbox, founded by John Erskine Clarke, prompting a UK researcher of Chatterbox to comment:The adolescent public at once decided that here was the place to get your money's worth. It did not take the other publishers long to follow Cupples' lead. Burt and Grosset, who had popular writers on their lists, rose merrily with them to opulence. Doubters like Donohue and Altemus slipped slowly but surely from the juvenile field... Cupples compiled a colossal list of children's names. Included on the jacket of each of its books was a coupon which, when filled out with the names and addresses of ten friends, entitles the whole group to Cupples illustrated catalogue. The catalogue was an insidious narcotic with the habit-forming properties of opium. In it were printed fetching bits from the more popular series. Cupples estimates that all in all 500,000 names have been on that list.In 1913, they were publishing Roy Rockwood's Dave Dashaway series and other aviation juveniles. Scouting was another focus of their serial novels, along with their Motor Boys series. In 1914, they published Grimm's Fairy Tales, illustrated by Johnny Gruelle.. }
Showing items 1 to 1 of
1
with 100 items per page.
- Cupples_&_Leon abstract "Cupples & Leon was an American publishing company founded in 1902 by Victor I. Cupples (1864-1941) and Arthur T. Leon (1867-1943). They published juvenile fiction and children's books but are mainly remembered today as the major publisher of books collecting comic strips during the early decades of the 20th century.In Manhattan, the company was initially located in the Presbyterian building at 156 Fifth Avenue and, during the 1920s, at 449 Fourth Avenue.Victor Cupples had previously worked with the publisher Houghton Mifflin, and Arthur Leon had been with Laird & Lee Publishers. In 1902, Cupples and Leon ran the New York agency for the George W. Ogilvie Company and other Chicago firms. They also were the advertising managers for Jamieson-Higgins' Four O'Clock magazine. The duo saw that Grosset & Dunlap and A. L. Burt (New York), Donohue (Chicago) and Altemus (Philadelphia) were selling juveniles at varying prices from $1.25 to 25 cents. After talks with Edward Stratemeyer, the two men published a juvenile that sold for 50 cents but appeared to be worth more. Cupples & Leon published the American editions of the UK children's weekly story paper Chatterbox, founded by John Erskine Clarke, prompting a UK researcher of Chatterbox to comment:The adolescent public at once decided that here was the place to get your money's worth. It did not take the other publishers long to follow Cupples' lead. Burt and Grosset, who had popular writers on their lists, rose merrily with them to opulence. Doubters like Donohue and Altemus slipped slowly but surely from the juvenile field... Cupples compiled a colossal list of children's names. Included on the jacket of each of its books was a coupon which, when filled out with the names and addresses of ten friends, entitles the whole group to Cupples illustrated catalogue. The catalogue was an insidious narcotic with the habit-forming properties of opium. In it were printed fetching bits from the more popular series. Cupples estimates that all in all 500,000 names have been on that list.In 1913, they were publishing Roy Rockwood's Dave Dashaway series and other aviation juveniles. Scouting was another focus of their serial novels, along with their Motor Boys series. In 1914, they published Grimm's Fairy Tales, illustrated by Johnny Gruelle.".