Matches in DBpedia 2014 for { ?s ?p Electronic colonialism theory was first started by Tom McPhail, a Canadian who began his career with Marshall McLuhan. Following a posting with UNESCO in Paris, McPhail wrote a book for SAGE entitled Electronic Colonialism: the Future of International Broadcasting and Communication in 1981. The foreword was written by Everett Rogers. The theory is about the impact on the mind of repeated mass media messages, including commercials, on audiences around the world.. }
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- Electronic_colonialism comment "Electronic colonialism theory was first started by Tom McPhail, a Canadian who began his career with Marshall McLuhan. Following a posting with UNESCO in Paris, McPhail wrote a book for SAGE entitled Electronic Colonialism: the Future of International Broadcasting and Communication in 1981. The foreword was written by Everett Rogers. The theory is about the impact on the mind of repeated mass media messages, including commercials, on audiences around the world.".