Matches in DBpedia 2014 for { ?s ?p George Yip is a research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai. He is also a Visiting Professor at Imperial College Business School. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries.. }
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- George_Yip comment "George Yip is a research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai. He is also a Visiting Professor at Imperial College Business School. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries.".