Matches in DBpedia 2014 for { ?s ?p I Want My MTV: The Uncensored Story of the Music Video Revolution (usually shortened to I Want My MTV) is a 2011 book about the rise of American cable television channel MTV, its heyday, and its transformation from a strictly music video channel. The book relies almost entirely on interviews and anecdotes from the cable channel’s founders and the artists whose videos appeared on the channel. Over 400 artists, directors, and staff of MTV were interviewed by the authors, music journalists Craig Marks and Rob Tannenbaum. The book's name is derived from a marketing campaign launched by the channel in 1981 that featured many of the artists appearing on the channel at the time exclaiming “I Want My MTV!” The primary purpose of the campaign was to encourage cable subscribers to request the channel on their cable TV lineup. The book is published by Dutton Penguin in the United States.. }
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- I_Want_My_MTV:_The_Uncensored_Story_of_the_Music_Video_Revolution abstract "I Want My MTV: The Uncensored Story of the Music Video Revolution (usually shortened to I Want My MTV) is a 2011 book about the rise of American cable television channel MTV, its heyday, and its transformation from a strictly music video channel. The book relies almost entirely on interviews and anecdotes from the cable channel’s founders and the artists whose videos appeared on the channel. Over 400 artists, directors, and staff of MTV were interviewed by the authors, music journalists Craig Marks and Rob Tannenbaum. The book's name is derived from a marketing campaign launched by the channel in 1981 that featured many of the artists appearing on the channel at the time exclaiming “I Want My MTV!” The primary purpose of the campaign was to encourage cable subscribers to request the channel on their cable TV lineup. The book is published by Dutton Penguin in the United States.".