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Matches in DBpedia 2014 for { ?s ?p Metaphor is a London-based, global design firm that was founded in 2000 by Stephen Greenberg and Rachel Morris. Metaphor specialises in the re-presentation of museums, palaces, forts, landscapes and country houses through masterplanning and design. They work all over the world.Over the last 50 years as museology has developed, so museum professionals have become more aware of the uses of design in making museum exhibits. Metaphor’s directors, who come out of architecture and novel writing, have developed new ways of seeing museums, breaking down the differences between exhibit and non-exhibit spaces and emphasising atmosphere, storylines and theatre. Also part of these new movements in museology is the way that Metaphor take a holistic view of museums, looking at everything from the big vision to the map in the visitors’ hands.Metaphor’s projects illustrate these new movements. The First Emperor: China’s Terracotta Warriors at the British Museum in London, used the curved walls of the Round Reading Room to hold projections, acting as a theatrical backdrop. The Holburne Museum in Bath, currently under re-construction, displays the central collection as if reflecting the mind of its eccentric 18th century collector. In Metaphor’s new galleries at the Ashmolean Museum in Oxford, the experience is enhanced by the creation of associative links and sight lines, by the way that objects are placed and windows created between galleries, so that the entire world feels wrapped into the experience.. }

• Metaphor_(designers) abstract "Metaphor is a London-based, global design firm that was founded in 2000 by Stephen Greenberg and Rachel Morris. Metaphor specialises in the re-presentation of museums, palaces, forts, landscapes and country houses through masterplanning and design. They work all over the world.Over the last 50 years as museology has developed, so museum professionals have become more aware of the uses of design in making museum exhibits. Metaphor’s directors, who come out of architecture and novel writing, have developed new ways of seeing museums, breaking down the differences between exhibit and non-exhibit spaces and emphasising atmosphere, storylines and theatre. Also part of these new movements in museology is the way that Metaphor take a holistic view of museums, looking at everything from the big vision to the map in the visitors’ hands.Metaphor’s projects illustrate these new movements. The First Emperor: China’s Terracotta Warriors at the British Museum in London, used the curved walls of the Round Reading Room to hold projections, acting as a theatrical backdrop. The Holburne Museum in Bath, currently under re-construction, displays the central collection as if reflecting the mind of its eccentric 18th century collector. In Metaphor’s new galleries at the Ashmolean Museum in Oxford, the experience is enhanced by the creation of associative links and sight lines, by the way that objects are placed and windows created between galleries, so that the entire world feels wrapped into the experience.".