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Matches in DBpedia 2014 for { ?s ?p Simon Gray established Boost Drinks in 2001 and it is now the UK’s 2nd largest energy drinks brand with nearly 20 different products across the Boost Energy, Boost Active and Boost Sport ranges. It is the only brand that covers all three sectors of functional drinks – stimulation energy, glucose and sports/isotonic.Gray was a drinker of energy drinks and realised there was no branded, value alternative, so spotted an opportunity to launch one to the market.Recent additions to its range include Boost Sport in Tropical Berry flavour and Boost Citrus Energy.Boost’s marketing campaign message is ‘It’s a no brainer’, which refers to the fact that Boost offers great tasting products at a great price. The brand is actively promoted through advertising, PR and social media channels. It can be found on Facebook at www.facebook.com/boostenergydrinks and on Twitter at www.twitter.com/boost_drinks . Its website address is www.boostdrinks.com .In 2011, Boost sold five million cases of its products. As well as being sold across Ireland and the UK, Boost also exports to 16 countries around the world including Sweden, Spain, Brazil, Sri Lanka and South Africa.Boost has its headquarters in Leeds, West Yorkshire.. }

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