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Matches in DBpedia 2014 for { ?s ?p The 1978 Embassy World Darts Championship was the first World Darts Championships. The tournament was organised by the British Darts Organisation who had already set up the WDF World Cup and Winmau World Masters in its five years since formation. This was the only year that the tournament was played in a matchplay format of legs, rather than sets which came into operation from 1979 onwards. BBC Television covered the event and began a long broadcasting partnership with the BDO. Sid Waddell was the lead commentator on the tournament which he would cover for the BBC until 1994.The championships became possible when Mike Watterson, a snooker promoter came up with the idea whilst sat in a barber's chair in 1977. Imperial Tobacco, who already sponsored the World Snooker Championship with their Embassy brand were also interested and with Watterson promoting the event Imperial also signed up to the darts version, which they were to sponsor for 25 years. The relationship only ended when the UK government decided to end tobacco companies right to sponsor sporting events.The tournament was held between 6 and 10 February. The tournament was held, forthe only time, at the Heart of the Midlands Club in Nottingham. The BDO decided to move the event to Jollees Cabaret Club in Stoke-on-Trent for the following year.The third night of the tournament was when tournament began to be lit up when Leighton Rees checked out in ten darts in front of the TV cameras. Eric Bristow was the number one seed for the championship, but suffered a surprise first round defeat to Conrad Daniels of the United States.The number three seed, Leighton Rees of Wales beat number two seed, England's John Lowe 11–7 in the final. He began to pull ahead when a 180 and a 13-dart leg extended his lead from 8–7 to 9–7 and then he took the next two as well for the £3,000 top prize and the title as first ever World Darts Champion.. }

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