Matches in DBpedia 2014 for { ?s ?p The Extended Parallel Process Model (EPPM) is a framework developed by Kim Witte which attempts to predict how individuals will react when confronted with fear inducing stimuli. It was first published in Communication Monographs, Volume 61, June 1994. This model is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. In order for fear-based campaigns to be effective, they must induce a moderately-high level of fear and a higher level of self-efficacy and response efficacy. When the audience feels that there is a higher level of fear than efficacy, the message is ineffective.. }
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- Extended_Parallel_Process_Model abstract "The Extended Parallel Process Model (EPPM) is a framework developed by Kim Witte which attempts to predict how individuals will react when confronted with fear inducing stimuli. It was first published in Communication Monographs, Volume 61, June 1994. This model is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. In order for fear-based campaigns to be effective, they must induce a moderately-high level of fear and a higher level of self-efficacy and response efficacy. When the audience feels that there is a higher level of fear than efficacy, the message is ineffective.".