Matches in DBpedia 2014 for { ?s ?p Treasure Island, formerly The Treasury, was a chain of discount stores owned by J.C. Penney. Through an acquisition of the General Merchandise Company in 1962, J.C. Penney entered the discount store market by launching The Treasury.The General Merchandise Company, which began as Treasure Island, was founded by David Kritzik and his two sons, Robert and Stanley, in Milwaukee, WI. The original stores were named Treasure Island, but because of trademark and copyright conflicts, some of the stores that were subsequently opened were called The Treasury. The only exceptions in this case were Milwaukee, Atlanta and Appleton, WI, which retained the Treasure Island name. In 1962, J.C. Penney was looking to break into the catalogue business, and used their acquisition of the Treasure Island brand name to do so. Eventually the Treasury had locations in most Southern U.S. states, California and the Milwaukee area. Some stores also sold food and fuel, like the Wal-Mart Supercenters of today. But the recessions of the 1970s and early 1980s were too much to bear for J.C. Penney, and the discount division started losing money. The Treasury stores were eventually closed in about 1981. However, the catalogue business, which was the main reason for J.C. Penney's acquisition of Treasure Island, remains a thriving, multibillion-dollar endeavor. The roof architecture of The Treasury and Treasure Island stores was unique, having a zig-zag pattern that was very prominent both inside and outside. This is reflected in the store logo. The original advertising slogan referred to the stores as "Under the squiggly roof." The Home Depot chain subsequently launched its first three stores in these former Treasure Island storefronts around the Atlanta area, as the home improvement chain was beginning around the same time that many Treasure Island stores were closing. The latter slogan used by Treasure Island was "It's a most unusual store". In the case of Christmas, the slogan was "America's Christmas store".. }
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- The_Treasury_(store) abstract "Treasure Island, formerly The Treasury, was a chain of discount stores owned by J.C. Penney. Through an acquisition of the General Merchandise Company in 1962, J.C. Penney entered the discount store market by launching The Treasury.The General Merchandise Company, which began as Treasure Island, was founded by David Kritzik and his two sons, Robert and Stanley, in Milwaukee, WI. The original stores were named Treasure Island, but because of trademark and copyright conflicts, some of the stores that were subsequently opened were called The Treasury. The only exceptions in this case were Milwaukee, Atlanta and Appleton, WI, which retained the Treasure Island name. In 1962, J.C. Penney was looking to break into the catalogue business, and used their acquisition of the Treasure Island brand name to do so. Eventually the Treasury had locations in most Southern U.S. states, California and the Milwaukee area. Some stores also sold food and fuel, like the Wal-Mart Supercenters of today. But the recessions of the 1970s and early 1980s were too much to bear for J.C. Penney, and the discount division started losing money. The Treasury stores were eventually closed in about 1981. However, the catalogue business, which was the main reason for J.C. Penney's acquisition of Treasure Island, remains a thriving, multibillion-dollar endeavor. The roof architecture of The Treasury and Treasure Island stores was unique, having a zig-zag pattern that was very prominent both inside and outside. This is reflected in the store logo. The original advertising slogan referred to the stores as "Under the squiggly roof." The Home Depot chain subsequently launched its first three stores in these former Treasure Island storefronts around the Atlanta area, as the home improvement chain was beginning around the same time that many Treasure Island stores were closing. The latter slogan used by Treasure Island was "It's a most unusual store". In the case of Christmas, the slogan was "America's Christmas store".".