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- Don't_Mess_with_Texas abstract "The phrase Don't Mess with Texas is a trademark of the Texas Department of Transportation, which began as part of a statewide advertising campaign started in 1986. The intention behind the Don't Mess with Texas campaign was to reduce littering on Texas roadways and has garnered statewide attention. The phrase "Don't Mess with Texas" was prominently shown on road signs on major highways, television, radio and in print advertisements. The campaign is credited with reducing litter on Texas highways roughly 72% between 1986 and 1990. The campaign's target market was 18-35 year old males, which was statistically shown to be the most likely to litter. While the slogan was originally not intended to become a statewide cultural icon, it did.Beyond its immediate role in reducing litter, the slogan became a Texas cultural phenomenon and the slogan has been popularly appropriated by Texans. The phrase has become "an identity statement, a declaration of Texas swagger". Though the origin of the slogan is not well known outside of Texas, it appears on countless items of tourist souvenirs, the phrase is actually a federally registered trademark; the department has tried at times to enforce its trademark rights with cease and desist letters, but has had very limited success. The slogan is the title of the book, Don’t Mess With Texas: The Story Behind the Legend."Don't Mess with Texas" has been awarded a plaque on the Madison Avenue Walk of Fame and a place in the Advertising Hall of Fame, a distinction given to only two slogans annually."Don't Mess with Texas" is also the official motto of the Virginia-class submarine USS Texas.".
- Don't_Mess_with_Texas thumbnail Donotmesswithtexas.jpg?width=300.
- Don't_Mess_with_Texas wikiPageExternalLink www.dontmesswithtexas.org.
- Don't_Mess_with_Texas wikiPageExternalLink 5151681.
- Don't_Mess_with_Texas wikiPageExternalLink www.nymiddlefingertx.com,.
- Don't_Mess_with_Texas wikiPageExternalLink here-whole-bunch-unsanctioned-%E2%80%9Cdon%E2%80%99t-mess-texas%E2%80%9D-merchandise.
- Don't_Mess_with_Texas wikiPageID "462777".
- Don't_Mess_with_Texas wikiPageRevisionID "597759204".
- Don't_Mess_with_Texas hasPhotoCollection Don't_Mess_with_Texas.
- Don't_Mess_with_Texas subject Category:1986_introductions.
- Don't_Mess_with_Texas subject Category:American_political_slogans.
- Don't_Mess_with_Texas subject Category:Environment_of_Texas.
- Don't_Mess_with_Texas subject Category:Litter.
- Don't_Mess_with_Texas subject Category:Public_awareness_campaigns.
- Don't_Mess_with_Texas subject Category:Texas_culture.
- Don't_Mess_with_Texas type Abstraction100002137.
- Don't_Mess_with_Texas type AmericanPoliticalSlogans.
- Don't_Mess_with_Texas type AuditoryCommunication107109019.
- Don't_Mess_with_Texas type Communication100033020.
- Don't_Mess_with_Texas type Contest107456188.
- Don't_Mess_with_Texas type Event100029378.
- Don't_Mess_with_Texas type Motto107152259.
- Don't_Mess_with_Texas type PoliticalCampaign107472929.
- Don't_Mess_with_Texas type PsychologicalFeature100023100.
- Don't_Mess_with_Texas type PublicAwarenessCampaigns.
- Don't_Mess_with_Texas type Race107472657.
- Don't_Mess_with_Texas type Saying107151380.
- Don't_Mess_with_Texas type SocialEvent107288639.
- Don't_Mess_with_Texas type Speech107109196.
- Don't_Mess_with_Texas type YagoPermanentlyLocatedEntity.
- Don't_Mess_with_Texas comment "The phrase Don't Mess with Texas is a trademark of the Texas Department of Transportation, which began as part of a statewide advertising campaign started in 1986. The intention behind the Don't Mess with Texas campaign was to reduce littering on Texas roadways and has garnered statewide attention. The phrase "Don't Mess with Texas" was prominently shown on road signs on major highways, television, radio and in print advertisements.".
- Don't_Mess_with_Texas label "Don't Mess with Texas".
- Don't_Mess_with_Texas label "Don’t Mess with Texas".
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- Don't_Mess_with_Texas sameAs Q1242320.
- Don't_Mess_with_Texas sameAs Q1242320.
- Don't_Mess_with_Texas sameAs Don't_Mess_with_Texas.
- Don't_Mess_with_Texas wasDerivedFrom Don't_Mess_with_Texas?oldid=597759204.
- Don't_Mess_with_Texas depiction Donotmesswithtexas.jpg.
- Don't_Mess_with_Texas isPrimaryTopicOf Don't_Mess_with_Texas.