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- Groundswell_(book) abstract "Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies.".
- Groundswell_(book) country United_States.
- Groundswell_(book) dcc "303.48/33 22".
- Groundswell_(book) isbn "978-1-4221-2500-7".
- Groundswell_(book) language English_language.
- Groundswell_(book) lcc "HC79.I55 .L48 2008".
- Groundswell_(book) nonFictionSubject Social_technology.
- Groundswell_(book) numberOfPages "286".
- Groundswell_(book) oclc "172980082".
- Groundswell_(book) publisher Harvard_Business_Press.
- Groundswell_(book) wikiPageExternalLink www.beinggirl.com.
- Groundswell_(book) wikiPageExternalLink innovation_05_27_08.htm.
- Groundswell_(book) wikiPageExternalLink oh-so-social-web.pdf.
- Groundswell_(book) wikiPageID "23488469".
- Groundswell_(book) wikiPageRevisionID "605549093".
- Groundswell_(book) author "Charlene Li and Josh Bernoff".
- Groundswell_(book) congress "HC79.I55 .L48 2008".
- Groundswell_(book) country United_States.
- Groundswell_(book) dewey "303.48".
- Groundswell_(book) genre "Non-fiction".
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- Groundswell_(book) isbn "978".
- Groundswell_(book) language English_language.
- Groundswell_(book) name "Groundswell: Winning in a world transformed by social technologies".
- Groundswell_(book) oclc "172980082".
- Groundswell_(book) pages "286".
- Groundswell_(book) publisher Harvard_Business_Press.
- Groundswell_(book) releaseDate "2008".
- Groundswell_(book) subject Social_technology.
- Groundswell_(book) subject Category:2008_books.
- Groundswell_(book) subject Category:Books_about_the_Internet.
- Groundswell_(book) subject Category:Marketing_books.
- Groundswell_(book) subject Category:Social_media.
- Groundswell_(book) type 2008Books.
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- Groundswell_(book) comment "Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising.".
- Groundswell_(book) label "Groundswell (book)".
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- Groundswell_(book) wasDerivedFrom Groundswell_(book)?oldid=605549093.
- Groundswell_(book) homepage businessweek.com.
- Groundswell_(book) isPrimaryTopicOf Groundswell_(book).
- Groundswell_(book) name "Groundswell: Winning in a world transformed by social technologies".