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- The_Cellar_(marketing) abstract "the cellar is the marketing theme or concept for the group of departments that are commonly located on the first floor below ground level at the larger Macy's department store locations. Although every Macy's has such a department, only the larger flagships actually have basement-level space devoted to the cellar concept. The concept was pioneered in 1971 as a gourmet kitchenware marketing concept in the San Francisco flagship store of the Macy's West division. The cellar theme covers appliances, fixtures, kitchenware, and tableware. Macy's stocks a wide range of brands in the cellar, including upscale and gourmet brands, as well as two private labels: "Tools of the Trade" for cookware, cutlery, and kitchen gadgets; and "the cellar" for flatware, dinnerware, and glassware. In August 2006, the Chicago flagship's basement level transitioned to this concept in preparation from the September Marshall Field's conversion. It did so by posting the themed logos as pictured in its housewares department.".
- The_Cellar_(marketing) thumbnail 20060803_the_cellar_(5).JPG?width=300.
- The_Cellar_(marketing) wikiPageID "6234847".
- The_Cellar_(marketing) wikiPageRevisionID "554999929".
- The_Cellar_(marketing) hasPhotoCollection The_Cellar_(marketing).
- The_Cellar_(marketing) subject Category:Macy's.
- The_Cellar_(marketing) subject Category:Marketing.
- The_Cellar_(marketing) subject Category:Strategic_management.
- The_Cellar_(marketing) subject Category:Types_of_marketing.
- The_Cellar_(marketing) type Abstraction100002137.
- The_Cellar_(marketing) type Cognition100023271.
- The_Cellar_(marketing) type Content105809192.
- The_Cellar_(marketing) type Idea105833840.
- The_Cellar_(marketing) type MarketingStrategiesAndParadigms.
- The_Cellar_(marketing) type Plan105898568.
- The_Cellar_(marketing) type PlanOfAction105902545.
- The_Cellar_(marketing) type PsychologicalFeature100023100.
- The_Cellar_(marketing) type Scheme105905348.
- The_Cellar_(marketing) comment "the cellar is the marketing theme or concept for the group of departments that are commonly located on the first floor below ground level at the larger Macy's department store locations. Although every Macy's has such a department, only the larger flagships actually have basement-level space devoted to the cellar concept. The concept was pioneered in 1971 as a gourmet kitchenware marketing concept in the San Francisco flagship store of the Macy's West division.".
- The_Cellar_(marketing) label "The Cellar (marketing)".
- The_Cellar_(marketing) label "قبو (تسويق)".
- The_Cellar_(marketing) sameAs m.0fy52s.
- The_Cellar_(marketing) sameAs Q7721845.
- The_Cellar_(marketing) sameAs Q7721845.
- The_Cellar_(marketing) sameAs The_Cellar_(marketing).
- The_Cellar_(marketing) wasDerivedFrom The_Cellar_(marketing)?oldid=554999929.
- The_Cellar_(marketing) depiction 20060803_the_cellar_(5).JPG.
- The_Cellar_(marketing) isPrimaryTopicOf The_Cellar_(marketing).