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Matches in DBpedia 2014 for { ?s ?p Adi Barkan (Hebrew: עדי ברקן‎) is an Israeli fashion photographer and model agent who has campaigned for legislation banning the use of anorexic models.Barkan worked as a fashion photographer for fifteen years in Paris, London and New York, before returning to Israel in 1998 to open his own modeling agency in Tel Aviv. After speaking on television about his experience with model Hila Elmalich, an anorexic whom he rushed to hospital after she collapsed and who later died, Barkan was deluged by telephone calls from girls and young women suffering from anorexia. This experience persuaded him to require all of his models to submit to body mass index (BMI) exams to demonstrate their physical health and lack of an eating disorder.Working with Member of Knesset Inbal Gavriely, he successfully submitted legislation to the Israeli Knesset in December, 2004, requiring all modeling agencies in Israel to use the BMI exam, making Israel one of the first countries to pass such a bill. Subsequently, an agency will not be allowed to continue representing a model unless she submits to a health test every three months and receives higher than 18.5 BMI. Any agency that does not comply will be fined accordingly and all forms will be monitored by the Israeli Health Ministry. The campaign has received backing by both the Ministry of Health and The Israeli Center for Eating Habits Reform, while additionally, more than 30 Israeli CEOs have agreed to only hire models who have passed the health exam for their advertisements.In November 2013, Barkan launched the Simply-You campaign to increase awareness to the effect of the fashion industry on self body image. The campaign compares images from the Holocaust to anorexic models working today. Shorty after the launch of the Simply You campaign, H&M was the first company to ever admit using too skinny models in their campaigns.. }

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