Matches in Harvard for { ?s ?p "In today's marketing-driven competitive environment, all forward-looking managers must consider the marketing strategies their company is using and how to tie those strategies into overall business strategy. The 6 Imperatives of Marketing alerts you to the critical make-or-break issues--and shows you how to deal with them before they break you."--Jacket.. }
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- catalog description ""In today's marketing-driven competitive environment, all forward-looking managers must consider the marketing strategies their company is using and how to tie those strategies into overall business strategy. The 6 Imperatives of Marketing alerts you to the critical make-or-break issues--and shows you how to deal with them before they break you."--Jacket.".