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- catalog contributor b5321039.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Pt. 1. The Management of International Marketing Communications. 1. An introduction: basic terms and concepts. 2. International marketing communications planning. 3. Organizing the international marketing communication function. 4. Information for international marketing communications -- Pt. 2. The International Environment. 5. Environmental conditions and constraints. 6. Target audience behaviour and decision making -- Pt. 3. Planning, Preparing and Evaluating International Marketing Communication Messages. 7. Message strategy formulation. 8. Message making and evaluating effectiveness -- Pt. 4. Conventional Mass and Mail Media for International Marketing Communications. 9. Newspapers, magazines, out-of-home and yellow pages. 10. Television, radio and cinema. 11. The medium of mail in marketing communications. 12. Media planning, buying and evaluating effectiveness -- Pt. 5. Sales Promotion, Public Relations and Packaging Media. 13. Sales promotion. 14. Public relations and packaging -- Pt. 6. The Road Ahead. 15. Current trends and future developments.".
- catalog extent "xiv, 456 p. :".
- catalog identifier "0750605529 :".
- catalog isPartOf "Marketing series (London, England)".
- catalog isPartOf "The Marketing series".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "Oxford [England] ; Boston : Butterworth-Heinemann,".
- catalog subject "659.1 20".
- catalog subject "Advertising media planning.".
- catalog subject "Communication in export marketing.".
- catalog subject "HF1416 .G75 1993".
- catalog tableOfContents "Pt. 1. The Management of International Marketing Communications. 1. An introduction: basic terms and concepts. 2. International marketing communications planning. 3. Organizing the international marketing communication function. 4. Information for international marketing communications -- Pt. 2. The International Environment. 5. Environmental conditions and constraints. 6. Target audience behaviour and decision making -- Pt. 3. Planning, Preparing and Evaluating International Marketing Communication Messages. 7. Message strategy formulation. 8. Message making and evaluating effectiveness -- Pt. 4. Conventional Mass and Mail Media for International Marketing Communications. 9. Newspapers, magazines, out-of-home and yellow pages. 10. Television, radio and cinema. 11. The medium of mail in marketing communications. 12. Media planning, buying and evaluating effectiveness -- Pt. 5. Sales Promotion, Public Relations and Packaging Media. 13. Sales promotion. 14. Public relations and packaging -- Pt. 6. The Road Ahead. 15. Current trends and future developments.".
- catalog title "International marketing communications / Tom Griffin.".
- catalog type "text".