Matches in UGent Biblio for { ?s ?p The goal of political campaigns is to attract citizens’ attention and they are narrowly linked to the most influential mass media, especially television. But, today, under the influence of internet and in particular web 2.0 applications, the situation changes. Campaigns are more and more adjusted to the new medium, in order to keep the attention of the audiences. The goal of this paper is to present the raising role of internet, especially social network sites like Facebook and YouTube in political communication and political marketing. It gives an overview of the theoretical notions with growing significance, like web sphere, e-democracy, digital divide etc. but also the manner in which Facebook and YouTube are used. The research shows that this kind of political marketing is becoming more and more popular especially on the territory of Europe and North America.. }
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- aggregation abstract "The goal of political campaigns is to attract citizens’ attention and they are narrowly linked to the most influential mass media, especially television. But, today, under the influence of internet and in particular web 2.0 applications, the situation changes. Campaigns are more and more adjusted to the new medium, in order to keep the attention of the audiences. The goal of this paper is to present the raising role of internet, especially social network sites like Facebook and YouTube in political communication and political marketing. It gives an overview of the theoretical notions with growing significance, like web sphere, e-democracy, digital divide etc. but also the manner in which Facebook and YouTube are used. The research shows that this kind of political marketing is becoming more and more popular especially on the territory of Europe and North America.".