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- Below_the_line_(advertising) abstract "Above the line (ATL), below the line (BTL), and through the line (TTL), in organizational business and marketing communications, are advertising techniques, or different strategies companies use to sell their products.In a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communications use media that are more niche focused. While both ATL and BTL communications can be used to either build brand awareness or drive sales through specific offers (promotions), it is BTL communication that gives the marketer the ability to tailor their messaging in a more personal manner to the audience.[citation needed] ATL promotions are also difficult to measure well, while BTL promotions are highly measurable,[citation needed] giving marketers valuable insights into their return-on-investment. These insights can then be used to inform the next BTL communication to the audience and tailor the messaging based on the feedback received."Through the line" refers to an advertising strategy involving both above and below the line communications. This strategic approach allows brands to engage with a customer at multiple points (for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner). This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.".
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- Below_the_line_(advertising) wikiPageID "1792970".
- Below_the_line_(advertising) wikiPageRevisionID "603184632".
- Below_the_line_(advertising) hasPhotoCollection Below_the_line_(advertising).
- Below_the_line_(advertising) subject Category:Advertising_techniques.
- Below_the_line_(advertising) type Ability105616246.
- Below_the_line_(advertising) type Abstraction100002137.
- Below_the_line_(advertising) type AdvertisingTechniques.
- Below_the_line_(advertising) type Cognition100023271.
- Below_the_line_(advertising) type Know-how105616786.
- Below_the_line_(advertising) type Method105660268.
- Below_the_line_(advertising) type PsychologicalFeature100023100.
- Below_the_line_(advertising) type Technique105665146.
- Below_the_line_(advertising) comment "Above the line (ATL), below the line (BTL), and through the line (TTL), in organizational business and marketing communications, are advertising techniques, or different strategies companies use to sell their products.In a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communications use media that are more niche focused.".
- Below_the_line_(advertising) label "BTL".
- Below_the_line_(advertising) label "Below the line (advertising)".
- Below_the_line_(advertising) label "Below the line".
- Below_the_line_(advertising) label "Below the line".
- Below_the_line_(advertising) label "Below the line".
- Below_the_line_(advertising) label "Below the line".
- Below_the_line_(advertising) label "Below-the-line".
- Below_the_line_(advertising) label "线下广告".
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