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- Citra_(India) abstract "Citra was a clear lemon and lime flavoured soda sold in India in the 1980s and early 90s. Citra was owned by Parle. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite.In 1998, Coke introduced a new drink in the US market, Coca-Cola Citra. Although the brand name was similar, this was a totally different grapefruit based formula. In February 2012, Coke announced that it was reviving the Citra brand in rural areas of Maharashtra and Gujarat on a pilot basis, on a price strategy that will be 20% cheaper than other Coke and competitor brands. The relaunch is aimed at competing with smaller regional brands.".
- Citra_(India) manufacturer The_Coca-Cola_Company.
- Citra_(India) origin India.
- Citra_(India) wikiPageID "17137598".
- Citra_(India) wikiPageRevisionID "569016368".
- Citra_(India) colour "Clear".
- Citra_(India) flavour "Lemon and Lime".
- Citra_(India) hasPhotoCollection Citra_(India).
- Citra_(India) introduced "2012".
- Citra_(India) manufacturer The_Coca-Cola_Company.
- Citra_(India) name "Citra".
- Citra_(India) origin India.
- Citra_(India) type "Citrus flavored soda".
- Citra_(India) subject Category:Coca-Cola_brands.
- Citra_(India) subject Category:Indian_beverage_brands.
- Citra_(India) subject Category:Lemon-lime_sodas.
- Citra_(India) subject Category:Soft_drinks.
- Citra_(India) type Abstraction100002137.
- Citra_(India) type Beverage107881800.
- Citra_(India) type Chemical114806838.
- Citra_(India) type Coca-ColaBrands.
- Citra_(India) type Compound114818238.
- Citra_(India) type Fluid114939900.
- Citra_(India) type Food100021265.
- Citra_(India) type IndianBeverageBrands.
- Citra_(India) type LanguageUnit106284225.
- Citra_(India) type Lemon-limeSodas.
- Citra_(India) type Liquid114940386.
- Citra_(India) type Material114580897.
- Citra_(India) type Matter100020827.
- Citra_(India) type Name106333653.
- Citra_(India) type Part113809207.
- Citra_(India) type PhysicalEntity100001930.
- Citra_(India) type Relation100031921.
- Citra_(India) type Salt115010703.
- Citra_(India) type SodiumCarbonate115044844.
- Citra_(India) type SoftDrink107927197.
- Citra_(India) type SoftDrinks.
- Citra_(India) type Substance100019613.
- Citra_(India) type Substance100020090.
- Citra_(India) type TradeName106845599.
- Citra_(India) type Beverage.
- Citra_(India) type Food.
- Citra_(India) type FunctionalSubstance.
- Citra_(India) comment "Citra was a clear lemon and lime flavoured soda sold in India in the 1980s and early 90s. Citra was owned by Parle. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India.".
- Citra_(India) label "Citra (India)".
- Citra_(India) sameAs m.043lzk5.
- Citra_(India) sameAs Q5122795.
- Citra_(India) sameAs Q5122795.
- Citra_(India) sameAs Citra_(India).
- Citra_(India) wasDerivedFrom Citra_(India)?oldid=569016368.
- Citra_(India) isPrimaryTopicOf Citra_(India).
- Citra_(India) name "Citra".