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- catalog contributor b3002761.
- catalog created "1975.".
- catalog date "1975".
- catalog date "1975.".
- catalog dateCopyrighted "1975.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvi, 368 p. ;".
- catalog identifier "0299067300".
- catalog issued "1975".
- catalog issued "1975.".
- catalog language "eng".
- catalog publisher "Madison : University of Wisconsin Press,".
- catalog spatial "United States.".
- catalog subject "659.1".
- catalog subject "Advertising United States.".
- catalog subject "Advertising laws United States.".
- catalog subject "HF5813.U6 P68 1975".
- catalog subject "Selling.".
- catalog title "The great American blow-up : puffery in advertising and selling / Ivan L. Preston.".
- catalog type "text".