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- 85230665 contributor B5062219.
- 85230665 contributor B5062220.
- 85230665 contributor B5062221.
- 85230665 created "c1985.".
- 85230665 date "1985".
- 85230665 date "c1985.".
- 85230665 dateCopyrighted "c1985.".
- 85230665 description "Includes bibliographies.".
- 85230665 extent "xviii, 493 p. :".
- 85230665 issued "1985".
- 85230665 issued "c1985.".
- 85230665 language "eng".
- 85230665 publisher "East Lansing, MI : Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University,".
- 85230665 subject "380.1/09 19".
- 85230665 subject "Advertising History Congresses.".
- 85230665 subject "Entrepreneurship History Congresses.".
- 85230665 subject "HF5411 .W67 1985".
- 85230665 subject "Marketing History Congresses.".
- 85230665 title "Marketing in the long run : proceedings of the Second Workshop on Historical Research in Marketing / co-sponsored by Michigan State University and the American Marketing Association, held at the Kellogg Center for Lifelong Education, MSU, April 28-30, 1985 ; edited by Stanley C. Hollander, Terence Nevett.".
- 85230665 type "text".