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- 95046960 contributor B7494599.
- 95046960 created "c1996.".
- 95046960 date "1996".
- 95046960 date "c1996.".
- 95046960 dateCopyrighted "c1996.".
- 95046960 description "Includes bibliographical references (p. 217-219) and index.".
- 95046960 extent "xviii, 232 p. :".
- 95046960 identifier "0844235040 (alk. paper)".
- 95046960 issued "1996".
- 95046960 issued "c1996.".
- 95046960 language "eng".
- 95046960 publisher "Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Marketing Association,".
- 95046960 subject "659.2 20".
- 95046960 subject "Advocacy advertising.".
- 95046960 subject "Corporate image.".
- 95046960 subject "HD59.2 .M37 1996".
- 95046960 subject "Mass media and business.".
- 95046960 subject "Public relations.".
- 95046960 title "Image marketing : using public perceptions to attain business objectives / Joe Marconi.".
- 95046960 type "text".