Matches in DBpedia 2014 for { ?s ?p Regulatory focus theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples' perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal. RFT posits two separate and independent self-regulatory orientations: prevention and promotion (Higgins, 1997).This psychological theory, like many others, is applied in communication, specifically in the subfields of nonverbal communication and persuasion.Chronic regulatory focus is measured using the Regulatory Focus Questionnaire (Higgins et al., 2001) or the Regulatory Strength measure. Momentary regulatory focus can be primed or induced.. }
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- Regulatory_focus_theory abstract "Regulatory focus theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples' perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal. RFT posits two separate and independent self-regulatory orientations: prevention and promotion (Higgins, 1997).This psychological theory, like many others, is applied in communication, specifically in the subfields of nonverbal communication and persuasion.Chronic regulatory focus is measured using the Regulatory Focus Questionnaire (Higgins et al., 2001) or the Regulatory Strength measure. Momentary regulatory focus can be primed or induced.".