Matches in DBpedia 2014 for { <http://dbpedia.org/resource/Ad_Tracking> ?p ?o. }
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- Ad_Tracking abstract "Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition. Depending on the speed of the purchase cycle in the category, tracking can be done continuously (a few interviews every week) or it can be “pulsed,” with interviews conducted in widely spaced waves (ex. every three or six months). Interviews can either be conducted with separate, matched samples of consumers, or with a single (longitudinal) panel that is interviewed over time.Since the researcher has information on when the ads launched, the length of each advertising flight, the money spent, and when the interviews were conducted, the results of ad tracking can provide information on the effects of advertising.".
- Ad_Tracking wikiPageExternalLink ad_tracker.
- Ad_Tracking wikiPageExternalLink 20000303.aspx?searchID=17888422&sort=9.
- Ad_Tracking wikiPageID "9678007".
- Ad_Tracking wikiPageRevisionID "579259541".
- Ad_Tracking hasPhotoCollection Ad_Tracking.
- Ad_Tracking subject Category:Advertising.
- Ad_Tracking subject Category:Market_research.
- Ad_Tracking comment "Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition. Depending on the speed of the purchase cycle in the category, tracking can be done continuously (a few interviews every week) or it can be “pulsed,” with interviews conducted in widely spaced waves (ex. every three or six months).".
- Ad_Tracking label "Ad Tracking".
- Ad_Tracking sameAs m.02pnx37.
- Ad_Tracking sameAs Q4678183.
- Ad_Tracking sameAs Q4678183.
- Ad_Tracking wasDerivedFrom Ad_Tracking?oldid=579259541.
- Ad_Tracking isPrimaryTopicOf Ad_Tracking.