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- Ad_exchange abstract "Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.The major ad exchanges include: AdECN, which is owned and was purchased by Microsoft in August, 2007 but may have recently been closed down; Right Media, which is owned and was purchased by Yahoo! in April 2007; DoubleClick Ad Exchange, which is owned by DoubleClick, a Google subsidiary purchased in May 2007;Second generation ad exchanges include OpenX and AppNexus.Ad exchanges can be useful to both buyers (advertisers and agencies) and sellers (online publishers) because of the efficiencies they provide.[citation needed]".
- Ad_exchange wikiPageID "18271157".
- Ad_exchange wikiPageRevisionID "598368620".
- Ad_exchange hasPhotoCollection Ad_exchange.
- Ad_exchange subject Category:Advertising.
- Ad_exchange subject Category:Internet_advertising.
- Ad_exchange comment "Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.".
- Ad_exchange label "Ad exchange".
- Ad_exchange sameAs m.04cv5rv.
- Ad_exchange sameAs Q4678196.
- Ad_exchange sameAs Q4678196.
- Ad_exchange wasDerivedFrom Ad_exchange?oldid=598368620.
- Ad_exchange isPrimaryTopicOf Ad_exchange.