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- Affect_heuristic abstract "The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. It is a subconscious process that shortens the decision-making process and allows people to function without having to complete an extensive search for information. It is shorter in duration than a mood, occurring rapidly and involuntarily in response to a stimulus. Reading the words "lung cancer" usually generates an affect of dread, while reading the words "mother's love" usually generates a feeling of affection and comfort. The affect heuristic is typically used while judging the risks and benefits of something, depending on the positive or negative feelings that people associate with a stimulus. It is the equivalent of "going with your gut". If their feelings towards an activity are positive, then people are more likely to judge the risks as low and the benefits high. On the other hand, if their feelings towards an activity are negative, they are more likely to perceive the risks as high and benefits low.".
- Affect_heuristic wikiPageID "3044780".
- Affect_heuristic wikiPageRevisionID "603289185".
- Affect_heuristic date "June 2012".
- Affect_heuristic hasPhotoCollection Affect_heuristic.
- Affect_heuristic reason "This is not a real sentence in English.".
- Affect_heuristic subject Category:Cognitive_biases.
- Affect_heuristic subject Category:Experimental_psychology.
- Affect_heuristic subject Category:Feeling.
- Affect_heuristic subject Category:Heuristics.
- Affect_heuristic type Abstraction100002137.
- Affect_heuristic type Act100030358.
- Affect_heuristic type Activity100407535.
- Affect_heuristic type Attitude106193203.
- Affect_heuristic type Bias106201908.
- Affect_heuristic type Cognition100023271.
- Affect_heuristic type CognitiveBiases.
- Affect_heuristic type Event100029378.
- Affect_heuristic type Heuristic105847956.
- Affect_heuristic type Heuristics.
- Affect_heuristic type Inclination106196584.
- Affect_heuristic type Partiality106201136.
- Affect_heuristic type Procedure101023820.
- Affect_heuristic type PsychologicalFeature100023100.
- Affect_heuristic type Rule105846932.
- Affect_heuristic type YagoPermanentlyLocatedEntity.
- Affect_heuristic comment "The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role.".
- Affect_heuristic label "Affect heuristic".
- Affect_heuristic label "Affektheuristik".
- Affect_heuristic label "Euristica affettiva".
- Affect_heuristic sameAs Affektheuristik.
- Affect_heuristic sameAs Euristica_affettiva.
- Affect_heuristic sameAs m.08mv51.
- Affect_heuristic sameAs Q382233.
- Affect_heuristic sameAs Q382233.
- Affect_heuristic sameAs Affect_heuristic.
- Affect_heuristic wasDerivedFrom Affect_heuristic?oldid=603289185.
- Affect_heuristic isPrimaryTopicOf Affect_heuristic.