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- Behavioral_targeting abstract "Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return to a specific site or a network of sites using the same web browser, those profiles can be used to allow advertisers to position their online ads in front of those visitors who exhibit a greater level of interest and intent for the products and services being offered. On the theory that properly targeted ads will fetch more consumer interest, the publisher (or seller) can charge a premium for these ads over random advertising or ads based on the context of a site.Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or contextual web page content. It's worth noting that many practitioners also refer to this process as "Audience Targeting".".
- Behavioral_targeting wikiPageExternalLink secworld.php?id=8038.
- Behavioral_targeting wikiPageID "8923552".
- Behavioral_targeting wikiPageRevisionID "606588294".
- Behavioral_targeting hasPhotoCollection Behavioral_targeting.
- Behavioral_targeting subject Category:Internet_advertising.
- Behavioral_targeting subject Category:Internet_marketing_terminology.
- Behavioral_targeting comment "Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.".
- Behavioral_targeting label "Behavioral targeting".
- Behavioral_targeting label "Behavioral targeting".
- Behavioral_targeting label "Ciblage comportemental".
- Behavioral_targeting label "Predictive Behavioral Targeting".
- Behavioral_targeting label "Pubblicità comportamentale".
- Behavioral_targeting label "Segmentación por comportamiento".
- Behavioral_targeting label "Targetowanie behawioralne".
- Behavioral_targeting label "行動ターゲティング広告".
- Behavioral_targeting sameAs Predictive_Behavioral_Targeting.
- Behavioral_targeting sameAs Segmentación_por_comportamiento.
- Behavioral_targeting sameAs Ciblage_comportemental.
- Behavioral_targeting sameAs Pubblicità_comportamentale.
- Behavioral_targeting sameAs 行動ターゲティング広告.
- Behavioral_targeting sameAs 행동적_타게팅.
- Behavioral_targeting sameAs Behavioral_targeting.
- Behavioral_targeting sameAs Targetowanie_behawioralne.
- Behavioral_targeting sameAs m.027pvz0.
- Behavioral_targeting sameAs Q83624.
- Behavioral_targeting sameAs Q83624.
- Behavioral_targeting wasDerivedFrom Behavioral_targeting?oldid=606588294.
- Behavioral_targeting isPrimaryTopicOf Behavioral_targeting.