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- Conversational_Capital abstract "Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations.Developed by a trio of international brand architects, they share the insights behind their creative and strategic leadership for word-of-mouth success stories including adidas, Cirque du Soleil, Red Bull & MGM Grand.".
- Conversational_Capital author Bertrand_Cesvet.
- Conversational_Capital author Eric_Alper.
- Conversational_Capital author Tony_Babinski.
- Conversational_Capital country Canada.
- Conversational_Capital dcc "658.8/27 22".
- Conversational_Capital isbn "978-0-13-714550-8".
- Conversational_Capital language English_language.
- Conversational_Capital lcc "HF5415.1255 .C47 2009".
- Conversational_Capital mediaType Hardcover.
- Conversational_Capital nonFictionSubject Marketing.
- Conversational_Capital numberOfPages "208".
- Conversational_Capital oclc "214935159".
- Conversational_Capital publisher Pearson_Education.
- Conversational_Capital wikiPageExternalLink www.conversationalcapital.com.
- Conversational_Capital wikiPageExternalLink 0,3110,0137145500,00.html.
- Conversational_Capital wikiPageID "17066976".
- Conversational_Capital wikiPageRevisionID "532111717".
- Conversational_Capital author Bertrand_Cesvet.
- Conversational_Capital author "Eric Alper".
- Conversational_Capital author "Tony Babinski".
- Conversational_Capital congress "HF5415.1255 .C47 2009".
- Conversational_Capital country Canada.
- Conversational_Capital dewey "658.8".
- Conversational_Capital hasPhotoCollection Conversational_Capital.
- Conversational_Capital isbn "978".
- Conversational_Capital language English_language.
- Conversational_Capital mediaType "Print".
- Conversational_Capital name "Conversational Capital: How to Create Stuff People Love to Talk About".
- Conversational_Capital oclc "214935159".
- Conversational_Capital pages "208".
- Conversational_Capital publisher Pearson_Education.
- Conversational_Capital releaseDate "2008-08-07".
- Conversational_Capital subject Marketing.
- Conversational_Capital subject Category:2008_books.
- Conversational_Capital subject Category:Business_books.
- Conversational_Capital subject Category:Marketing_books.
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- Conversational_Capital type MarketingBooks.
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- Conversational_Capital comment "Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences.".
- Conversational_Capital label "Conversational Capital".
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- Conversational_Capital sameAs Q5166419.
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- Conversational_Capital homepage www.conversationalcapital.com.
- Conversational_Capital isPrimaryTopicOf Conversational_Capital.
- Conversational_Capital name "Conversational Capital: How to Create Stuff People Love to Talk About".