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- Customer_involvement_management abstract "Customer Involvement Management, CIM, is an approach that takes the customer orientation one step further than Customer Relationship Management. CIM is about identifying and developing possibilities to involve customers in the business and product development process, such as design, marketing, sales, customer service, etc. The degree of involvement can be as far as to make the customer a part of the product, experience and delivery.Within CIM the product is regarded to be a subset in what meets the customer's need of identification, problem solving and consumption. The possibility to influence the design and the consumption itself is assumed to be of great importance for the customers buying decision and loyalty.One example of a company that uses CIM is Nike. With the concept NikeiD they let the customers design their own sport shoes.More recently companies have started to build Web portals, in order to involve their customer in the idea generation, selection, development and commercialization phase of their innovation process.".
- Customer_involvement_management wikiPageID "21687181".
- Customer_involvement_management wikiPageRevisionID "563241897".
- Customer_involvement_management hasPhotoCollection Customer_involvement_management.
- Customer_involvement_management subject Category:Business_terms.
- Customer_involvement_management subject Category:Customer_experience_management.
- Customer_involvement_management type Abstraction100002137.
- Customer_involvement_management type Company108058098.
- Customer_involvement_management type Group100031264.
- Customer_involvement_management type Institution108053576.
- Customer_involvement_management type Organization108008335.
- Customer_involvement_management type SocialGroup107950920.
- Customer_involvement_management type SocialMedia.
- Customer_involvement_management type YagoLegalActor.
- Customer_involvement_management type YagoLegalActorGeo.
- Customer_involvement_management type YagoPermanentlyLocatedEntity.
- Customer_involvement_management comment "Customer Involvement Management, CIM, is an approach that takes the customer orientation one step further than Customer Relationship Management. CIM is about identifying and developing possibilities to involve customers in the business and product development process, such as design, marketing, sales, customer service, etc.".
- Customer_involvement_management label "Customer involvement management".
- Customer_involvement_management label "Kundenorientierung".
- Customer_involvement_management sameAs Kundenorientierung.
- Customer_involvement_management sameAs m.05mrf8n.
- Customer_involvement_management sameAs Q13405527.
- Customer_involvement_management sameAs Q13405527.
- Customer_involvement_management sameAs Customer_involvement_management.
- Customer_involvement_management wasDerivedFrom Customer_involvement_management?oldid=563241897.
- Customer_involvement_management isPrimaryTopicOf Customer_involvement_management.