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- Database_marketing abstract "Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.There are two main types of marketing databases, 1) Consumer databases, and 2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as [business-to-consumer] (B2C) or BtoC. Business marketing databases are often much more advanced in the information that they can provide. This is mainly because business databases aren't restricted by the same privacy laws as consumer databases.The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled "list" from another organization, which has captured that information from its customers. Typical sources of compiled lists are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms.The communications generated by database marketing may be described as junk mail or spam, if it is unwanted by the addressee. Direct and database marketing organizations, on the other hand, argue that a targeted letter or e-mail to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer.Some countries and some organizations insist that individuals are able to prevent entry to or delete their name and address details from database marketing lists.".
- Database_marketing wikiPageExternalLink 02_2F154.htm.
- Database_marketing wikiPageExternalLink 03_2F191.htm.
- Database_marketing wikiPageExternalLink 05_2F298.htm.
- Database_marketing wikiPageExternalLink medill.
- Database_marketing wikiPageExternalLink Marketing-in-a-Recession.html.
- Database_marketing wikiPageID "627628".
- Database_marketing wikiPageRevisionID "568250646".
- Database_marketing hasPhotoCollection Database_marketing.
- Database_marketing subject Category:Direct_marketing.
- Database_marketing subject Category:Promotion_and_marketing_communications.
- Database_marketing subject Category:Types_of_marketing.
- Database_marketing comment "Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data.".
- Database_marketing label "Database (marketing)".
- Database_marketing label "Database marketing".
- Database_marketing label "数据库营销".
- Database_marketing sameAs Marketing_de_Bases_de_Datos.
- Database_marketing sameAs Database_(marketing).
- Database_marketing sameAs m.02y7np.
- Database_marketing sameAs Q1924293.
- Database_marketing sameAs Q1924293.
- Database_marketing wasDerivedFrom Database_marketing?oldid=568250646.
- Database_marketing isPrimaryTopicOf Database_marketing.