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- Databased_marketing abstract "Databased marketing is an approach to marketing/a way of doing business that systematically, objectively analyzes how a Customer base behaves over time. Databased Marketing (DBM) allows practitioners to think and act strategically about Customer retention and loyalty. DBM is a Customer measurement and feedback system that provides insight into Customer behaviour (why they do what they do) to all levels of an organization. The insights generated by DBM are used to continuously align all activities, products/services, processes to its high-value or 'best' Customers.DBM is the analytic side of Customer-focus, or putting Customers at the core of everything we do/organizing around the Customer. The core concepts of DBM grew out of the catalog sales industry and have been refined over the last sixty years. Yet, the concept is poorly understood by today's managers. The term "databased" is somewhat misleading, making novices believe that DBM is a technology. By "databased" we mean "fact-based", facts about Customers, really facts about what they are doing. DBM can be done without any special software and does not require lots of data.".
- Databased_marketing wikiPageID "24676906".
- Databased_marketing wikiPageRevisionID "479475839".
- Databased_marketing hasPhotoCollection Databased_marketing.
- Databased_marketing orphan "March 2010".
- Databased_marketing unreferenced "October 2009".
- Databased_marketing subject Category:Marketing_techniques.
- Databased_marketing type Ability105616246.
- Databased_marketing type Abstraction100002137.
- Databased_marketing type Cognition100023271.
- Databased_marketing type Know-how105616786.
- Databased_marketing type MarketingTechniques.
- Databased_marketing type Method105660268.
- Databased_marketing type PsychologicalFeature100023100.
- Databased_marketing type Technique105665146.
- Databased_marketing comment "Databased marketing is an approach to marketing/a way of doing business that systematically, objectively analyzes how a Customer base behaves over time. Databased Marketing (DBM) allows practitioners to think and act strategically about Customer retention and loyalty. DBM is a Customer measurement and feedback system that provides insight into Customer behaviour (why they do what they do) to all levels of an organization.".
- Databased_marketing label "Databased marketing".
- Databased_marketing sameAs m.010qlf1n.
- Databased_marketing sameAs Databased_marketing.
- Databased_marketing wasDerivedFrom Databased_marketing?oldid=479475839.
- Databased_marketing isPrimaryTopicOf Databased_marketing.