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- Empire_Marketing_Board abstract "The Empire Marketing Board was formed in May 1926 by the Colonial Secretary Leo Amery to promote intra-Empire trade and to persuade consumers to 'Buy Empire'. It was actually established as a substitute for tariff reform and protectionist legislation and this is why it was eventually abolished in 1933, as a system of imperial preference replaced free trade.Amery was its first Chairman, Sir Stephen George Tallents its Secretary, Edward Mayow Hastings Lloyd its Assistant Secretary, and Walter Elliot was Chairman of its Research Committee.The EMB had three principal aims: to support scientific research; promotion of economic analysis; and publicity for Empire trade.Scientific research took up a large proportion of the EMB's work and budget. It also assisted 126 agricultural and medical research projects and issued many Intelligence Notes, pamphlets and surveys. The EMB made links with buyers and produced analyses of markets to help producers. Tallents decided that EMB's staff should employ personnel directly from the media and the advertising industry - as well as giving commissions to some of the most talented poster artists of the day.The EMB organised poster campaigns, exhibitions, 'Empire Shopping Weeks', Empire shops, lectures, radio talks, schools tour, its own library, advertisements in the national and local press and of shop window displays. Most famous was the EMB film unit led by John Grierson, often considered the father of modern documentary film, which produced around 100 films with such names as Solid Sunshine (which promoted New Zealand butter), Drifters (North Sea herring), The Song of Ceylon (tea), Wheatfields of the Empire, Industrial Britain and One Family.Colonial governments were reluctant to join the EMB, however. The EMB was ended September 1933 as a result of government cuts and the introduction of Imperial Preference. The film unit was moved to GPO, and during World War II was reorganised into the Crown Film Unit.There is a collection of the EMB's posters at the Manchester Art Gallery and some originals at the Victoria Falls Hotel, Zimbabwe, as well as the National Archives of Canada.".
- Empire_Marketing_Board thumbnail Empire_Marketing_Board_poster.jpg?width=300.
- Empire_Marketing_Board wikiPageID "2763684".
- Empire_Marketing_Board wikiPageRevisionID "592932180".
- Empire_Marketing_Board hasPhotoCollection Empire_Marketing_Board.
- Empire_Marketing_Board subject Category:British_Empire.
- Empire_Marketing_Board subject Category:History_of_the_Commonwealth_of_Nations.
- Empire_Marketing_Board subject Category:Marketing_boards.
- Empire_Marketing_Board subject Category:Organizations_disestablished_in_1933.
- Empire_Marketing_Board subject Category:Organizations_established_in_1926.
- Empire_Marketing_Board subject Category:Protectionism.
- Empire_Marketing_Board subject Category:State-owned_film_companies.
- Empire_Marketing_Board subject Category:The_National_Archives_(United_Kingdom).
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- Empire_Marketing_Board type Board108322981.
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- Empire_Marketing_Board type MarketingBoards.
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- Empire_Marketing_Board type OrganizationsEstablishedIn1926.
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- Empire_Marketing_Board comment "The Empire Marketing Board was formed in May 1926 by the Colonial Secretary Leo Amery to promote intra-Empire trade and to persuade consumers to 'Buy Empire'.".
- Empire_Marketing_Board label "Empire Marketing Board".
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- Empire_Marketing_Board wasDerivedFrom Empire_Marketing_Board?oldid=592932180.
- Empire_Marketing_Board depiction Empire_Marketing_Board_poster.jpg.
- Empire_Marketing_Board isPrimaryTopicOf Empire_Marketing_Board.