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- decoding_model_of_communication abstract "The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse,' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. As a founder of the Birmingham School of Cultural Studies, Hall has had a major influence on media studies. His model claims that TV and other media audiences are presented with messages that are decoded, or interpreted in different ways depending on an individual's cultural background, economic standing, and personal experiences. In contrast to other media theories that disempower audiences, Hall advanced the idea that audience members can play an active role in decoding messages as they rely on their own social contexts, and might be capable of changing messages themselves through collective action.For example, since advertisements can have multiple layers of meaning, they can be decoded in various ways and can mean something different to different people. Hall claims that the decoding subject can assume three different positions: Dominant/hegemonic position, negotiated position, and oppositional position."The level of connotation of the visual sign, of its contextual reference and positioning in different discursive fields of meaning and association, is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional more active ideological dimensions."".
- decoding_model_of_communication wikiPageID "11626492".
- decoding_model_of_communication wikiPageRevisionID "595703048".
- decoding_model_of_communication subject Category:Literary_theory.
- decoding_model_of_communication subject Category:Media_theories.
- decoding_model_of_communication comment "The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse,' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. As a founder of the Birmingham School of Cultural Studies, Hall has had a major influence on media studies.".
- decoding_model_of_communication label "Encoding/decoding model of communication".
- decoding_model_of_communication label "Теория Холла".
- decoding_model_of_communication sameAs m.02rlx0y.
- decoding_model_of_communication sameAs Q2889000.
- decoding_model_of_communication sameAs Q2889000.
- decoding_model_of_communication wasDerivedFrom decoding_model_of_communication?oldid=595703048.
- decoding_model_of_communication isPrimaryTopicOf decoding_model_of_communication.