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- Evolution_(advertisement) abstract "Evolution is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused spots by the company. Later pieces include Onslaught and Amy. Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.The advert was a critical, popular, and financial success. It won a number of awards in the advertising industry, including two Cannes Lions Grand Prix awards and an Epica D'Or. It has been discussed in many mainstream television programmes and print publications, and the exposure generated by the spot has been estimated to be worth over $150M. Evolution has also spawned numerous unofficial alternate versions, including a title sequence to a BBC sketch show and the short parody Slob Evolution, which has gone on to itself be nominated for a Daytime Emmy Award.".
- Evolution_(advertisement) wikiPageExternalLink www.campaignforrealbeauty.ca.
- Evolution_(advertisement) wikiPageExternalLink www.dianacarreiro.com.
- Evolution_(advertisement) wikiPageExternalLink watch?v=iYhCn0jf46U.
- Evolution_(advertisement) wikiPageID "9891324".
- Evolution_(advertisement) wikiPageRevisionID "604291359".
- Evolution_(advertisement) agency Ogilvy_&_Mather.
- Evolution_(advertisement) budget "C$135,000".
- Evolution_(advertisement) caption "Promotional image for Evolution".
- Evolution_(advertisement) client Unilever.
- Evolution_(advertisement) country Canada.
- Evolution_(advertisement) description "After selecting "Passage D" as a soundtrack, editors spent fifteen hours remixing the track; much of the sound from drum synthesisers was removed, and background noise such as sped-up human voices was added.".
- Evolution_(advertisement) director Tim_Piper.
- Evolution_(advertisement) director Yael_Staav.
- Evolution_(advertisement) filename "Evolution - Passage D.ogg".
- Evolution_(advertisement) followedBy "Onslaught".
- Evolution_(advertisement) format Ogg.
- Evolution_(advertisement) hasPhotoCollection Evolution_(advertisement).
- Evolution_(advertisement) language French_language.
- Evolution_(advertisement) language "English".
- Evolution_(advertisement) music "The Flashbulb".
- Evolution_(advertisement) name "Evolution".
- Evolution_(advertisement) precededBy "Daughters".
- Evolution_(advertisement) product Dove_Campaign_for_Real_Beauty.
- Evolution_(advertisement) productionCompany "Reginald Pike".
- Evolution_(advertisement) released "2006-10-06".
- Evolution_(advertisement) runtime "75.0".
- Evolution_(advertisement) starring "Stephanie Betts".
- Evolution_(advertisement) title Cannes_Lions_International_Festival_of_Creativity.
- Evolution_(advertisement) title "Comparison of sound in Evolution to "Passage D"".
- Evolution_(advertisement) website www.campaignforrealbeauty.ca.
- Evolution_(advertisement) years "2007".
- Evolution_(advertisement) subject Category:2006_works.
- Evolution_(advertisement) subject Category:Canadian_television_commercials.
- Evolution_(advertisement) subject Category:Viral_videos.
- Evolution_(advertisement) subject Category:Winners_of_the_Cannes_Lions_International_Advertising_Festival_Film_Grand_Prix.
- Evolution_(advertisement) type Abstraction100002137.
- Evolution_(advertisement) type Ad107248801.
- Evolution_(advertisement) type CanadianTelevisionCommercials.
- Evolution_(advertisement) type Commercial107250034.
- Evolution_(advertisement) type Communication100033020.
- Evolution_(advertisement) type Message106598915.
- Evolution_(advertisement) type Promotion107247071.
- Evolution_(advertisement) type Video106277803.
- Evolution_(advertisement) type ViralVideos.
- Evolution_(advertisement) type VisualCommunication106873252.
- Evolution_(advertisement) comment "Evolution is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East.".
- Evolution_(advertisement) label "Dove Evolution".
- Evolution_(advertisement) label "Evolution (advertisement)".
- Evolution_(advertisement) label "إيفليوشن".
- Evolution_(advertisement) sameAs Dove_Evolution.
- Evolution_(advertisement) sameAs m.02pw1_l.
- Evolution_(advertisement) sameAs Q3038274.
- Evolution_(advertisement) sameAs Q3038274.
- Evolution_(advertisement) sameAs Evolution_(advertisement).
- Evolution_(advertisement) wasDerivedFrom Evolution_(advertisement)?oldid=604291359.
- Evolution_(advertisement) homepage www.campaignforrealbeauty.ca.
- Evolution_(advertisement) isPrimaryTopicOf Evolution_(advertisement).