Matches in DBpedia 2014 for { <http://dbpedia.org/resource/Fordham_Experiment> ?p ?o. }
Showing items 1 to 31 of
31
with 100 items per page.
- Fordham_Experiment abstract "The Fordham Experiment was an experiment done as part of a course on The Effects of Television by Eric McLuhan and Harley Parker at Fordham University in 1967 or 1968. The purpose of the experiment was to demonstrate to the students that there was a difference between the effects of movies and those of TV on an audience, and to try to ascertain what some of those differences might be.The distinction was thought to occur because movies present reflected light ('light on') to the viewer, while a TV picture is back lit ('light through'). The experimenters showed two movies, a documentary and a film with little story line about horses, sequentially to two groups of equivalent size, and had the viewers write a half a page of comments of their reactions.The groups' reactions to one of the films were roughly similar. Distinct reactions, however, were found for the other. Generally, the 'light on' (movie) presentation was perceived as having lowered tactility and heightened visuality, as compared to the heightened tactility and lessened visuality of the 'light through' (TV) presentation. Visualility dropped from 'light on' to 'light-through':Comments on cinematic technique dropped from 36% with 'light on' to below 20% with 'light-through'Comments on specific scenes dropped from 51% to 20%Objective comments on a 'sense of power' in the animals dropped from 60% to 20%Tactility increased from 'light on' to 'light through':Comments on sensory evocation and a sense of involvement and tenseness increased from 6% with 'light on' to 36% with 'light through'Comments on a feeling of a loss of sense of time rose from 6% to 40%Comments on a sense of total involvement rose from 15% to 64%Comments on a sense of total emotional involvement rose from 12% to 48%The researchers concluded that the 'light on' subjects exhibited a sensory shift characterized by a drop in visual sense and an increase in tactile sense.Although this experiment has validity, it does not deal directly with the central point made by Marshall McLuhan that the cinema image, typically a 35mm frame, is made up of millions of dots, or emulsion, and is much more 'saturated' than the lines and pixels of the TV image. McLuhan argued that the TV screen invited the audience to 'fill-in' a low-intensity image, much like following the bounding lines of a cartoon. That made TV more 'involving' and more tactile. The high-intensity film image allows for much more information on screen, but also demands a higher degree of visual perception and cognition. In that sense, he said, film is a 'hot' medium, TV a 'cool' bath.".
- Fordham_Experiment wikiPageExternalLink Fordham_experiment.html.
- Fordham_Experiment wikiPageID "25619441".
- Fordham_Experiment wikiPageRevisionID "545823007".
- Fordham_Experiment hasPhotoCollection Fordham_Experiment.
- Fordham_Experiment subject Category:1967_in_science.
- Fordham_Experiment subject Category:Fordham_University.
- Fordham_Experiment subject Category:Psychology_experiments.
- Fordham_Experiment subject Category:Television_studies.
- Fordham_Experiment type Abstraction100002137.
- Fordham_Experiment type Act100030358.
- Fordham_Experiment type Activity100407535.
- Fordham_Experiment type Event100029378.
- Fordham_Experiment type Experiment100639556.
- Fordham_Experiment type Investigation100633864.
- Fordham_Experiment type PsychologicalFeature100023100.
- Fordham_Experiment type PsychologyExperiments.
- Fordham_Experiment type Research100636921.
- Fordham_Experiment type ScientificResearch100641820.
- Fordham_Experiment type Work100575741.
- Fordham_Experiment type YagoPermanentlyLocatedEntity.
- Fordham_Experiment comment "The Fordham Experiment was an experiment done as part of a course on The Effects of Television by Eric McLuhan and Harley Parker at Fordham University in 1967 or 1968.".
- Fordham_Experiment label "Experimento Fordham".
- Fordham_Experiment label "Fordham Experiment".
- Fordham_Experiment sameAs Experimento_Fordham.
- Fordham_Experiment sameAs m.06p2hl.
- Fordham_Experiment sameAs Q5468060.
- Fordham_Experiment sameAs Q5468060.
- Fordham_Experiment sameAs Fordham_Experiment.
- Fordham_Experiment wasDerivedFrom Fordham_Experiment?oldid=545823007.
- Fordham_Experiment isPrimaryTopicOf Fordham_Experiment.