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- Freebie_marketing abstract "Freebie marketing, also known as the razor and blades business model, is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as supplies (inkjet printers and ink cartridges, "Swiffers" and cleaning fluid, mobile phones and service contracts) or game consoles (accessories and software). It is distinct from loss leader marketing and free sample marketing, which do not depend on complementarity of products or services.Though the concept and its proverbial example "Give 'em the razor; sell 'em the blades" are widely credited to King Camp Gillette, the inventor of the disposable safety razor and founder of Gillette Safety Razor Company, in fact Gillette did not originate this model.".
- Freebie_marketing thumbnail Womans_Weekly_free_gift_row_counter_002.jpg?width=300.
- Freebie_marketing wikiPageID "16344919".
- Freebie_marketing wikiPageRevisionID "602865508".
- Freebie_marketing hasPhotoCollection Freebie_marketing.
- Freebie_marketing subject Category:Advertising_techniques.
- Freebie_marketing subject Category:Business_models.
- Freebie_marketing subject Category:Economics_aphorisms.
- Freebie_marketing subject Category:Marketing_techniques.
- Freebie_marketing subject Category:Pricing.
- Freebie_marketing subject Category:Selling_techniques.
- Freebie_marketing subject Category:Types_of_marketing.
- Freebie_marketing type Ability105616246.
- Freebie_marketing type Abstraction100002137.
- Freebie_marketing type AdvertisingTechniques.
- Freebie_marketing type Cognition100023271.
- Freebie_marketing type Know-how105616786.
- Freebie_marketing type MarketingTechniques.
- Freebie_marketing type Method105660268.
- Freebie_marketing type PsychologicalFeature100023100.
- Freebie_marketing type SellingTechniques.
- Freebie_marketing type Technique105665146.
- Freebie_marketing comment "Freebie marketing, also known as the razor and blades business model, is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as supplies (inkjet printers and ink cartridges, "Swiffers" and cleaning fluid, mobile phones and service contracts) or game consoles (accessories and software).".
- Freebie_marketing label "Freebie marketing".
- Freebie_marketing label "Freebie marketing".
- Freebie_marketing sameAs Freebie_marketing.
- Freebie_marketing sameAs m.03whbtq.
- Freebie_marketing sameAs Q972935.
- Freebie_marketing sameAs Q972935.
- Freebie_marketing sameAs Freebie_marketing.
- Freebie_marketing wasDerivedFrom Freebie_marketing?oldid=602865508.
- Freebie_marketing depiction Womans_Weekly_free_gift_row_counter_002.jpg.
- Freebie_marketing isPrimaryTopicOf Freebie_marketing.