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- Frequency_capping abstract "Frequency capping is a term in advertising that means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising network.Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time. E.g.: 3 views/visitor/24-hours means after viewing this ad 3 times, any visitor will not see it again for 24 hours. This feature uses cookies to remember the impression count. Non-cookies privacy-preserving implementation is also available.Frequency capping is often cited as a way to avoid banner burnout, the point where visitors are being overexposed and response drops. This may be true for campaigns of a direct-response nature measured by click-throughs, but it might run counter to campaigns of a brand-building nature measured by non-click activity.".
- Frequency_capping wikiPageID "10721880".
- Frequency_capping wikiPageRevisionID "555334436".
- Frequency_capping hasPhotoCollection Frequency_capping.
- Frequency_capping subject Category:Advertising.
- Frequency_capping subject Category:Internet_advertising.
- Frequency_capping subject Category:Internet_terminology.
- Frequency_capping comment "Frequency capping is a term in advertising that means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising network.Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time.".
- Frequency_capping label "Capping".
- Frequency_capping label "Capping".
- Frequency_capping label "Frequency capping".
- Frequency_capping sameAs Capping.
- Frequency_capping sameAs Capping.
- Frequency_capping sameAs m.02qn8fs.
- Frequency_capping sameAs Q2937552.
- Frequency_capping sameAs Q2937552.
- Frequency_capping wasDerivedFrom Frequency_capping?oldid=555334436.
- Frequency_capping isPrimaryTopicOf Frequency_capping.