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- Glocalization abstract "Glocalization (a portmanteau of globalization and localization) is a term denoting the adaptation of a product or service specifically to each locality or culture in which it is sold. It is similar to internationalization. The term “glocalization” is a neologism of globalization and localization, referring to a concept to describe individual, group, organization, product or service that reflects not only global standard but also local one.The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes a new outcome of local conditions toward global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."The increasing presence of McDonald's restaurants worldwide is an example of globalization, while the restaurant chain's menu changes in an attempt to appeal to local palates are an example of glocalization. Glocalization means a case in which a global product is transformed into another shape in order to meet the needs of local consumers. This is a phenomenon which is alternative to americanization Perhaps even more illustrative of glocalization: For promotions in France, the restaurant chain recently chose to replace its familiar Ronald McDonald mascot with Asterix the Gaul, a popular French cartoon character.For more examples, McDonald’s tried to satisfy the tastes of Korean consumers by making Korean-style of hamburgers such as ‘Bulgogi burger’ and ‘Kimchi burger’. Starbucks is also trying out locally designed franchises in stores. Disneyland was also not that successful in Hong Kong with park attendance and growth revenue on its beginning in 2005, so Disneyland then made an effort to cater to the local Chinese taste by reducing prices, adapting to local Chinese customs and labor practices and also changed the decors and settings. By accommodating the needs of local people, glocalization was successfully applied in Hong Kong. In a way, glocalization contributes to cultural heterogenization.".
- Glocalization wikiPageExternalLink local-global-change-1991.html.
- Glocalization wikiPageExternalLink system-earth-posters.html.
- Glocalization wikiPageExternalLink index1_en.html.
- Glocalization wikiPageExternalLink oecd_report07.html.
- Glocalization wikiPageExternalLink buglione-mcdonalds-and-glocalization.
- Glocalization wikiPageExternalLink Wal-Mart%20a%20Glocalised%20company.pdf.
- Glocalization wikiPageID "666100".
- Glocalization wikiPageRevisionID "601797262".
- Glocalization hasPhotoCollection Glocalization.
- Glocalization subject Category:Globalization_terminology.
- Glocalization subject Category:Localism.
- Glocalization subject Category:Neologisms.
- Glocalization subject Category:New_Urbanism.
- Glocalization subject Category:Social_movements.
- Glocalization subject Category:Words_coined_in_the_1980s.
- Glocalization comment "Glocalization (a portmanteau of globalization and localization) is a term denoting the adaptation of a product or service specifically to each locality or culture in which it is sold. It is similar to internationalization.".
- Glocalization label "Glocal".
- Glocalization label "Glocalización".
- Glocalization label "Glocalization".
- Glocalization label "Glocalização".
- Glocalization label "Glocalizzazione".
- Glocalization label "Glokalisierung".
- Glocalization label "Glokalizacja".
- Glocalization label "Глокализация".
- Glocalization label "グローカル化".
- Glocalization label "全球在地化".
- Glocalization sameAs Glokalisierung.
- Glocalization sameAs Glocalización.
- Glocalization sameAs Glocal.
- Glocalization sameAs Glokalisasi.
- Glocalization sameAs Glocalizzazione.
- Glocalization sameAs グローカル化.
- Glocalization sameAs 세방화.
- Glocalization sameAs Glokalizacja.
- Glocalization sameAs Glocalização.
- Glocalization sameAs m.0b1w3j.
- Glocalization sameAs Q13415290.
- Glocalization sameAs Q13415290.
- Glocalization wasDerivedFrom Glocalization?oldid=601797262.
- Glocalization isPrimaryTopicOf Glocalization.