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- Go_On_Lad abstract "Go On Lad is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day. The campaign was handled by advertising agency Miles Calcraft Briginshaw Duffy. Production of the commercial itself was contracted to London-based production company Rattling Stick, with post-production handled by The Mill. It was directed by Ringan Ledwidge. Go On Lad premiered on British television on 12 September 2008.The advertisement, and its associated campaign, proved a popular, critical, and financial success. Its launch was covered by several national newspapers within the United Kingdom, including The Independent, The Daily Mail, and The Daily Mirror, on television programming such as the Granada Reports and Loose Women, and by over 300 local and national radio stations. Sales of Hovis products jumped by over £12,000,000 in the weeks following the launch of Go On Lad, and over 1,000 unsolicited letters and e-mails were sent to Hovis praising the piece. The campaign received dozens of awards from the advertising and television industries, including Golds at the Creative Circle Awards, the Marketing Society Awards, and the British Television Advertising Awards. In 2009, the British public voted Go On Lad the best television commercial of the decade.".
- Go_On_Lad wikiPageExternalLink www.hovis.co.uk.
- Go_On_Lad wikiPageExternalLink our-ads.
- Go_On_Lad wikiPageID "28160089".
- Go_On_Lad wikiPageRevisionID "571848350".
- Go_On_Lad accountDirector "Muna Nageh".
- Go_On_Lad agency "Miles Calcraft Briginshaw Duffy".
- Go_On_Lad agencyProducer "Lorraine Geoghegan".
- Go_On_Lad budget "1.5E7".
- Go_On_Lad budget "1000000.0".
- Go_On_Lad caption "A frame from Go On Lad".
- Go_On_Lad client Premier_Foods.
- Go_On_Lad country "United Kingdom".
- Go_On_Lad creatives "Danny Hunt and Gavin Torrance".
- Go_On_Lad director "Ringan Ledwidge".
- Go_On_Lad followedBy "Rolls".
- Go_On_Lad hasPhotoCollection Go_On_Lad.
- Go_On_Lad language "English".
- Go_On_Lad music ""History"".
- Go_On_Lad name "Go On Lad".
- Go_On_Lad producer "Sally Humphries".
- Go_On_Lad product Hovis.
- Go_On_Lad product Sliced_bread.
- Go_On_Lad productionCompany "Rattling Stick".
- Go_On_Lad released "2008-09-12".
- Go_On_Lad runtime "122.0".
- Go_On_Lad starring "Brian Mackie".
- Go_On_Lad website www.hovis.co.uk.
- Go_On_Lad subject Category:2008_in_British_television.
- Go_On_Lad subject Category:2008_works.
- Go_On_Lad subject Category:British_television_commercials.
- Go_On_Lad subject Category:Television_commercials.
- Go_On_Lad type 2008Works.
- Go_On_Lad type Artifact100021939.
- Go_On_Lad type Creation103129123.
- Go_On_Lad type EndProduct103287178.
- Go_On_Lad type Object100002684.
- Go_On_Lad type Oeuvre103841417.
- Go_On_Lad type PhysicalEntity100001930.
- Go_On_Lad type Product104007894.
- Go_On_Lad type Whole100003553.
- Go_On_Lad comment "Go On Lad is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day.".
- Go_On_Lad label "Go On Lad".
- Go_On_Lad sameAs m.0cmf48t.
- Go_On_Lad sameAs Q5574893.
- Go_On_Lad sameAs Q5574893.
- Go_On_Lad sameAs Go_On_Lad.
- Go_On_Lad wasDerivedFrom Go_On_Lad?oldid=571848350.
- Go_On_Lad homepage www.hovis.co.uk.
- Go_On_Lad isPrimaryTopicOf Go_On_Lad.