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- LiftDNA abstract "LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012 for tens of millions.LiftDNA was the first SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers, the two largest publisher adservers in the market. Its approach differed from existing SSP's (Rubicon Project, Admeld and Pubmatic) by leveraging Google and OpenX's adserver API. Instead of rebuilding an adserver from scratch, LiftDNA was able to leverage a publisher's existing platform and make accurate yield decisions with the added benefit of seeing all data and pricing within a publisher's adserver, rather than the partial view other SSP's had (only traffic redirected to SSP for optimization).The LiftDNA core technology solution enabled accurate impression and user level pricing for blind tag-based network demand which fed RTB / exchanges to bid accurately in the adserver. "Predictive Pricing" was a breakthrough that enabled publishers to host super auctions within their ad servers, with real-time bidders and traditional ad networks competing simultaneously for impressions the moment an ad call occurs. All of LiftDNA publisher clients came from existing SSP, where they subsequently saw revenue increases ranging from 50-150%.LiftDNA was founded by Kingchih Fan, a technology entrepreneur & investor and Vadim Telyatnikov, formerly Director of Yield Operations at myYearBook. LiftDNA grew to 30 employees across three offices with gross revenues exceeding $10 million in 2011 before being approached by OpenX, early 2012. LiftDNA no longer exists as a standalone product / service. It is now integrated into OpenX Market + SSP.".
- LiftDNA foundingYear "2009".
- LiftDNA industry Ad_exchange.
- LiftDNA industry Programmatic_marketing.
- LiftDNA industry Supply-side_platform.
- LiftDNA location New_York,_Pennsylvania,_China.
- LiftDNA numberOfEmployees "30".
- LiftDNA product Supply-side_platform.
- LiftDNA product Yield_management.
- LiftDNA wikiPageExternalLink liftdna.
- LiftDNA wikiPageExternalLink www.liftdna.com.
- LiftDNA wikiPageExternalLink www.liftdna.com.
- LiftDNA wikiPageID "41532498".
- LiftDNA wikiPageRevisionID "602895056".
- LiftDNA foundation "2009".
- LiftDNA founder "Kingchih Fan".
- LiftDNA founder "Vadim Telyatnikov".
- LiftDNA industry Ad_exchange.
- LiftDNA industry Programmatic_marketing.
- LiftDNA industry Supply-side_platform.
- LiftDNA location New_York,_Pennsylvania,_China.
- LiftDNA name "LiftDNA".
- LiftDNA numEmployees "30".
- LiftDNA products Supply-side_platform.
- LiftDNA products Yield_management.
- LiftDNA type "Acquired by OpenX".
- LiftDNA subject Category:Internet_advertising.
- LiftDNA subject Category:Internet_advertising_methods.
- LiftDNA subject Category:Internet_advertising_services_and_affiliate_networks.
- LiftDNA subject Category:Internet_companies_of_the_United_States.
- LiftDNA subject Category:Online_auction_websites.
- LiftDNA type Agent.
- LiftDNA type Company.
- LiftDNA type Organisation.
- LiftDNA type Organization.
- LiftDNA type Agent.
- LiftDNA type SocialPerson.
- LiftDNA type Thing.
- LiftDNA comment "LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012 for tens of millions.LiftDNA was the first SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers, the two largest publisher adservers in the market. Its approach differed from existing SSP's (Rubicon Project, Admeld and Pubmatic) by leveraging Google and OpenX's adserver API.".
- LiftDNA label "LiftDNA".
- LiftDNA sameAs m.0_lgp4v.
- LiftDNA sameAs Q17064635.
- LiftDNA sameAs Q17064635.
- LiftDNA wasDerivedFrom LiftDNA?oldid=602895056.
- LiftDNA homepage www.liftdna.com.
- LiftDNA isPrimaryTopicOf LiftDNA.
- LiftDNA name "LiftDNA".