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- Market_share abstract ""Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity." In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful."Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macroenvironmental variables such as the state of the economy or changes in tax policy. However, increasing market share may be dangerous for makers of fungible hazardous products, particularly products sold into the United States market, where they may be subject to market share liability.".
- Market_share wikiPageID "8012445".
- Market_share wikiPageRevisionID "606626829".
- Market_share date "2012-04-10".
- Market_share hasPhotoCollection Market_share.
- Market_share source "Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Bendle, Pfeifer and Reibstein".
- Market_share sourcepath "http://books.google.com/books?id=7Ptw4nBoGmkC&printsec=frontcover&dq=Marketing+Metrics:+The+Definitive+Guide+to+Measuring+Marketing+Performance&hl=en&sa=X&ei=Uj18T-6LKtH6ggekmYTZCw&ved=0CDkQ6AEwAA#v=onepage&q=Marketing%20Metrics%3A%20The%20Definitive%20Guide%20to%20Measuring%20Marketing%20Performance&f=false".
- Market_share subject Category:Market_structure_and_pricing.
- Market_share subject Category:Marketing.
- Market_share subject Category:Strategic_management.
- Market_share comment ""Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity." In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful."Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. ".
- Market_share label "Cuota de mercado".
- Market_share label "Market share".
- Market_share label "Marktaandeel".
- Market_share label "Marktanteil".
- Market_share label "Part de marché".
- Market_share label "Quota de mercado".
- Market_share label "Quota di mercato".
- Market_share label "市場佔有率".
- Market_share label "市場占有率".
- Market_share sameAs Tržní_podíl.
- Market_share sameAs Marktanteil.
- Market_share sameAs Cuota_de_mercado.
- Market_share sameAs Merkatu-kuota.
- Market_share sameAs Part_de_marché.
- Market_share sameAs Quota_di_mercato.
- Market_share sameAs 市場占有率.
- Market_share sameAs 시장_점유율.
- Market_share sameAs Marktaandeel.
- Market_share sameAs Quota_de_mercado.
- Market_share sameAs m.026nhyg.
- Market_share sameAs Q828814.
- Market_share sameAs Q828814.
- Market_share wasDerivedFrom Market_share?oldid=606626829.
- Market_share isPrimaryTopicOf Market_share.