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- Marketing_spending abstract "Marketing spending is an organization's total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the "marketing spending" metric very useful.To predict how selling costs change with sales, a firm must distinguish between fixed selling costs and variable selling costs. Recognizing the difference between fixed and variable selling costs can help firms account for the relative risks associated with alternative sales strategies. In general, strategies that incur variable selling costs are less risky because variable selling costs will remain lower in the event that sales fail to meet expectations.".
- Marketing_spending wikiPageID "35684094".
- Marketing_spending wikiPageRevisionID "577519692".
- Marketing_spending date "2012-05-01".
- Marketing_spending hasPhotoCollection Marketing_spending.
- Marketing_spending source "Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein . Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.".
- Marketing_spending sourcepath "http://en.wikipedia.org/wiki/Talk:Marketing_spending".
- Marketing_spending subject Category:Advertising.
- Marketing_spending subject Category:Marketing.
- Marketing_spending comment "Marketing spending is an organization's total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the "marketing spending" metric very useful.To predict how selling costs change with sales, a firm must distinguish between fixed selling costs and variable selling costs.".
- Marketing_spending label "Marketing spending".
- Marketing_spending label "إنفاق تسويقي".
- Marketing_spending sameAs m.0jl1l_w.
- Marketing_spending sameAs Q6770927.
- Marketing_spending sameAs Q6770927.
- Marketing_spending wasDerivedFrom Marketing_spending?oldid=577519692.
- Marketing_spending isPrimaryTopicOf Marketing_spending.