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- Media_planning abstract "Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives.In the process of planning the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use is sometimes tricky for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Metropolitan radio stations present the same problems as TV and metro newspapers; however, in smaller markets, the local radio station and newspaper may sufficiently cover a small firm's audience.".
- Media_planning wikiPageID "16234440".
- Media_planning wikiPageRevisionID "604017462".
- Media_planning hasPhotoCollection Media_planning.
- Media_planning subject Category:Advertising.
- Media_planning subject Category:Media_occupations.
- Media_planning type Abstraction100002137.
- Media_planning type Act100030358.
- Media_planning type Activity100407535.
- Media_planning type Event100029378.
- Media_planning type MediaOccupations.
- Media_planning type Occupation100582388.
- Media_planning type PsychologicalFeature100023100.
- Media_planning type YagoPermanentlyLocatedEntity.
- Media_planning comment "Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use.".
- Media_planning label "Media planning".
- Media_planning label "Mediaplanning".
- Media_planning label "Mediaplanung".
- Media_planning label "Plan média".
- Media_planning label "Planificación de medios".
- Media_planning label "Planner".
- Media_planning label "Медиапланирование".
- Media_planning sameAs Mediaplanung.
- Media_planning sameAs Planificación_de_medios.
- Media_planning sameAs Plan_média.
- Media_planning sameAs Planner.
- Media_planning sameAs Mediaplanning.
- Media_planning sameAs m.0b740f_.
- Media_planning sameAs Q1250104.
- Media_planning sameAs Q1250104.
- Media_planning sameAs Media_planning.
- Media_planning wasDerivedFrom Media_planning?oldid=604017462.
- Media_planning isPrimaryTopicOf Media_planning.