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• Morley_Winograd abstract "Morley Winograd is an American author, speaker and Millennial generation expert. He serves as Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy. With Michael D. Hais, he is a Principal of Mike & Morley and the co-author of "Millennial Momentum: How A New Generation Is Remaking America" (Rutgers University Press: 2011) and "Millennial Makeover: MySpace, YouTube and the Future of American Politics" (Rutgers University Press: 2008). He is also a fellow with NDN, a Democratic think tank.He was appointed as the Senior Policy Advisor to Vice President Al Gore Jr. and Director of the National Partnership for Reinventing Government [1] in December 1997. During the Clinton administration's second term, the National Partnership for Reinventing Government (NPR) introduced the first surveys of customer satisfaction with government agencies in the history of the republic, created the first comprehensive website for the federal government, and changed the incentive system for senior executives in the federal government to focus on achievement of specific performance objectives, improvements in customer satisfaction, and involvement of agency employees in decision-making. Winograd left his post in January, 2001 to return to Southern California.Winograd served as Chairman of the Michigan Democratic Party from 1973 to 1980. As Chairman, he served in a leadership position with the Association of State Democratic Chairs and was its President in the final two years of the Carter administration. In 1988, he began working with leaders of the Democratic Leadership Council, among them then-Governor Bill Clinton and then-Senator Al Gore, on developing the first successful information age political agenda. That same year, Winograd also chaired Al Gore's presidential primary campaign in Michigan. As a member of the Democratic Leadership Council, in 1991, Winograd served as Parliamentarian at the National Convention in Cleveland, Ohio. In 1996, together with Dudley Buffa, he helped co-found the Institute for the New California (INC), a think tank devoted to aligning that state's governing systems with requirements for the information age. Winograd is co-author with Buffa of Taking Control: Politics in the Information Age (published in 1996). Taking Control analyzes the political ramifications that technology has on the way Americans live, work and govern themselves.Winograd began his career in 1979 in the telecommunications industry with the Michigan Bell company and quickly rose through the ranks. He was responsible for propelling the success of small business customers in the Western region as the Sales Vice President for AT&T's Western Region Commercial Markets. Winograd is also responsible for the creation of the AT&T University of Sales Excellence Program. This sales program won national recognition in Peter Block's book, Stewardship (1993), as well as Stan Davis and Jim Botkin's book, The Monster Under the Bed (1994). Winograd resides in Southern California.".
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• Morley_Winograd comment "Morley Winograd is an American author, speaker and Millennial generation expert. He serves as Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy. With Michael D.".
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