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- Product_placement abstract "Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used" In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."".
- Product_placement thumbnail Johanna_Schaffgotsch_liest_Die_Woche_closeUp.jpg?width=300.
- Product_placement wikiPageExternalLink 0305n26530l07746.
- Product_placement wikiPageExternalLink 1527476410361726.abstract?rss=1.
- Product_placement wikiPageExternalLink Pervan-and-Martin-2002.pdf.
- Product_placement wikiPageExternalLink chapter-5-tieins-prod-placement.
- Product_placement wikiPageExternalLink presse.
- Product_placement wikiPageExternalLink the-cinemas-of-interactions-cinematics-and-the-%E2%80%98game-effect%E2%80%99-in-the-age-of-digital-attractions.
- Product_placement wikiPageID "276598".
- Product_placement wikiPageRevisionID "605226216".
- Product_placement date "September 2010".
- Product_placement hasPhotoCollection Product_placement.
- Product_placement reason "--11-07".
- Product_placement reason "what 3?".
- Product_placement subject Category:Film_and_video_terminology.
- Product_placement subject Category:Marketing_techniques.
- Product_placement subject Category:Television_terminology.
- Product_placement type Ability105616246.
- Product_placement type Abstraction100002137.
- Product_placement type Cognition100023271.
- Product_placement type Know-how105616786.
- Product_placement type MarketingTechniques.
- Product_placement type Method105660268.
- Product_placement type PsychologicalFeature100023100.
- Product_placement type Technique105665146.
- Product_placement comment "Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme".".
- Product_placement label "Marketing indireto".
- Product_placement label "Placement de produit".
- Product_placement label "Product placement".
- Product_placement label "Product placement".
- Product_placement label "Product-Placement".
- Product_placement label "Pubblicità indiretta".
- Product_placement label "Publicidad por emplazamiento".
- Product_placement label "Sluikreclame".
- Product_placement label "Продакт-плейсмент".
- Product_placement label "プロダクトプレイスメント".
- Product_placement label "置入性行銷".
- Product_placement sameAs Product_placement.
- Product_placement sameAs Product-Placement.
- Product_placement sameAs Publicidad_por_emplazamiento.
- Product_placement sameAs Placement_de_produit.
- Product_placement sameAs Pubblicità_indiretta.
- Product_placement sameAs プロダクトプレイスメント.
- Product_placement sameAs Sluikreclame.
- Product_placement sameAs Product_placement.
- Product_placement sameAs Marketing_indireto.
- Product_placement sameAs m.01pdr2.
- Product_placement sameAs Q749457.
- Product_placement sameAs Q749457.
- Product_placement sameAs Product_placement.
- Product_placement wasDerivedFrom Product_placement?oldid=605226216.
- Product_placement depiction Johanna_Schaffgotsch_liest_Die_Woche_closeUp.jpg.
- Product_placement isPrimaryTopicOf Product_placement.