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- Seeding_trial abstract "A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process. In medicine, seeding trials are clinical trials or research studies in which the primary objective is to introduce the concept of a particular medical intervention—such as a pharmaceutical drug or medical device—to physicians, rather than to test a scientific hypothesis. In software development, beta-testing may also be referred to as conducting seeding trials.To create loyalty and advocacy towards a brand, seeding trials take advantage of opinion leadership to enhance sales, capitalizing on the Hawthorne Effect. In a seeding trial, the brand provides potential opinion leaders with the product for free, aiming to gain valuable pre-market feedback and also to build support among the testers, creating influential word-of-mouth advocates for the product. By involving the opinion leaders as testers, effectively inviting them to be an extension of the marketing department, companies can create "a powerful sense of ownership among the clients, customers or consumers that count" by offering engaging the testers in a research dialogue. Seeding trials in medicine are not illegal but are considered unethical because they "deceive investigators, clinicians, and patients, subverting the scientific process".".
- Seeding_trial wikiPageID "18931065".
- Seeding_trial wikiPageRevisionID "606115643".
- Seeding_trial hasPhotoCollection Seeding_trial.
- Seeding_trial subject Category:Clinical_trials.
- Seeding_trial subject Category:Marketing_techniques.
- Seeding_trial subject Category:Pharmaceutical_industry.
- Seeding_trial subject Category:Types_of_marketing.
- Seeding_trial type Ability105616246.
- Seeding_trial type Abstraction100002137.
- Seeding_trial type Cognition100023271.
- Seeding_trial type Know-how105616786.
- Seeding_trial type MarketingTechniques.
- Seeding_trial type Method105660268.
- Seeding_trial type PsychologicalFeature100023100.
- Seeding_trial type Technique105665146.
- Seeding_trial comment "A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process.".
- Seeding_trial label "Seeding trial".
- Seeding_trial sameAs m.04jn42h.
- Seeding_trial sameAs Q7445671.
- Seeding_trial sameAs Q7445671.
- Seeding_trial sameAs Seeding_trial.
- Seeding_trial wasDerivedFrom Seeding_trial?oldid=606115643.
- Seeding_trial isPrimaryTopicOf Seeding_trial.